Lux is the brand synonymous with beauty and film stars with biggies like Aishwarya Rai, SRK, Priyanka Chopra and Abhishke Bachchan being associated with the brand. Now, the latest entrant to join the honored bandwagon is none other than beautiful and gorgeous Katrina Kaif who has been chosen to endorse Lux’s sensuous new variant –

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Katrina Kaif is the new face for ‘Lux’